To carry forward enterprise culture and enhance brand influence, in July 29th, Xingtai Steel was invited to take part in National 10th Brand Story Compitition (Hebei Division). With the theme of "High Quality, Sustainability and Enjoyable Future", the competition focused on“high- quality development”, including scientific and technological innovation, brand power, green development and expanding domestic demand, which attracted the active participation of enterprises from all walks of life in the province.
After a strict selection process, four essays, 2 micro films, a speech and a shrot video won the prize. Xingtai Steel won the "Best Organization Award in National 7th Brand Story Compitition (Hebei Division)" . the essay “Cast high-quality special steel to help high-speed rail lead the speed of the times” won the first prize; the essays “my child” “ Dream-chasers in new era” and “Lean Xingtai Steel, dream set sail” won the third prize. The micro film “measureman one day” won the second prize and “Creating a green coking plant” won the third prize. The speech called “Cast high-quality special steel to help the development of high-speed rail ” won the second prize in speech competition. What’s more, Xingtai Steel won the "Best Organization Award in National 10th Brand Story Compitition (Hebei Division)" . Zhang Yunpeng won the title of “Excellent promoter”.
With the aid of his competition, through sharing the brand story, publicizing the enterprise spirit and culture, the brand influence is consolidated to promote the high-quality development.
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